April 20, 2015

Member's Corner | Calaveras County California

Below you will find articles specifically for members of the Calaveras Visitors Bureau and area businesses. Be sure to check out the links in the column at right to get details on the importance of tourism, how to join the CVB, how to get the most from your membership, how we're presenting Calaveras County to visitors, and how we use our marketing dollars to get the biggest bang for the buck! Further down the right column you will find links to our annual budgets, board meeting minutes, marketing highlights, board member information and by-laws.

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Fall in Love with Calaveras Sweepstakes

Fall in Love with Calaveras Sweepstakes Frog Jump Fun

This month we’re launching the second in our series of Fall in Love with Calaveras sweepstakes.   It’s all about the Calaveras County Fair and includes a fun filled weekend soaking up all the iconic Fair activities with behind the scenes access to the Frog Jump, Demolition Derby, Rodeo and…  backstage passes and VIP seating for […]

The New Boom – Marketing to Millennials

young adults wine tasting

Do, and be, a little more. That was the last line in a recent story from NPR’s ongoing series about the millennial generation and how best to market to such a diverse demographic. It’s also a good jumping off point for a conversation about how Calaveras businesses can best serve a group of Americans – […]

New Member Profile: The Rusty Rockers

rusty_rockers_2

  It was about five years ago that Steve Johnson and Terry Cooper, two motorcycle riding friends realized they had another interest in common – music.  Not just musical taste as you might imagine, these two didn’t realize the other was a practicing musician. It wasn’t long before they found a few more friends with […]

Bear Valley Sees Strong Future

Benno_Nager_BV

Earlier this month came the official announcement from Bear Valley that the resort has been purchased by Skyline International Development, Canada’s leader in hospitality resorts and destination communities.  In this fourth-consecutive dry January when many ski areas around the state are suspending operations, Bear Valley continues to turn out a great skiing experience, thanks to […]

Saddle Creek Welcomes Rick Morgan

When Rick Morgan got the call to come to Saddle Creek he was thrilled.   Morgan, who took over as General Manager of the resort last July, calls it the best golf course in Northern California after Pebble Beach and Spyglass Hill.   A 30-year veteran of the California golf industry, Morgan had played the course numerous […]

Jan Hovey Takes Flight

Jan

This month we say a bittersweet farewell to Jan Hovey, our board vice president and marketing director, who has graced Calaveras County with her talents for nearly three decades.   Like many of us who have fallen in love with the central Sierra, Jan came here by chance – a mere 28 years ago – and […]

Celebrating the Year’s New Businesses

cakes from Sugar Bakery

As the year draws to a close we wanted to give thanks and shout outs to some of the new – and reinvented – businesses that have opened their doors and brought new energy and life to our area. Arnold – When the restaurant Mineral came to Murphys some years ago, it built a following of […]

To Hotel Hell and Back – Following up with the Murphys Historic Hotel

Hotel Hell courtesy Fox TV

The Murphys Historic Hotel, now even more famous for its appearance on Hotel Hell this summer, was awarded the 2014 Innovations in Tourism Award for Best Lodging.  We took this opportunity to sit down with the three owners Brian Goss, Joel Lacitignola and Kevin Clerico and find out what’s changed since the show and their […]

On Tour in The Spice Tin

The Spice Tin

Winner of the 2014 Innovations in Tourism Award This year’s award for most innovative tourism business in Calaveras County went to The Spice Tin in Murphys.  Owners Jan and Patty Schulz, longtime educators in Calaveras County, are enjoying a second career providing a unique sensory experience at their retail location at Algiers and Main in […]

Murphys Day of the Dead Celebrates Lives of Loved Ones

Murphys Day of the Dead

Murphys Businesses Honor the Dead in the Land of Skulls on Dia de los Muertos Murphys merchants and tasting rooms will be celebrating the Fifth Annual Day of the Dead, or Dia de los Muertos, on November 1st, 2014, from 11-7 pm. Participating businesses and vendors will be offering authentic cultural art, food, sugar skulls, […]

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