July 27, 2017

Article of interest: “Tax today, tourists tomorrow?”

Posted : July 2, 2012


Dana Nichols of the Stockton Record recently chatted with CVB Board President, Steve Markle, about the potential creation of a tourism marketing district in Calaveras.  Jeff Stai of Twisted Oak Winery and Steve Fairchild of Moaning Caverns also weighed in.  Here’s an excerpt from the article:

“Calaveras County is competing for visitors with every single destination in California, from Disney to Napa Valley,” said Jeff Stai, owner of Twisted Oak Winery and a Calaveras Visitors Bureau board member.

In the immediate region, the Lodi Tourism Business Improvement District brings in about $156,000 a year to promote community as a destination. A similar district in Stockton brings in about $850,000 a year to support the Stockton Convention and Visitors Bureau.

The Calaveras Visitors Bureau, in contrast, has had to depend on a marketing budget of about $300,000 a year, supplied primarily through a transient occupancy tax, more commonly called a hotel tax.

“A tourism marketing district would put us on a more level playing field and hopefully get our budget up to a $500,000 operating budget,” Markle said.

Read the full Stockton Record story here:  “Tax today, tourists tomorrow?” by Dana Nichols

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