Firefall Jewelers

1259 South Main Street Angels Camp
(209) 736-1550

Firefall Jewelers, with locations in Angels Camp and Valley Springs is owned, operated, and staffed by second and third generation members of the Coca family. Their mission is to help their customers mark all the important occasions in their lives with a little or a lot of sparkle and shine. In addition to a variety of beautiful designer lines and moderately priced jewelry, Firefall Jewelers creates custom, one of a kind pieces like the ones pictured below that will endure generation after generation. They are a full service jewelry store, performing repairs on site.

Meet the Coca Family

Paul Coca Senior is a Master Goldsmith with over twenty five years of experience. Schooled at Revere Academy in San Francisco, Paul is a professional at his craft. He hand tailors custom designs, specializes in hand fabrication, hand engraving, stone setting, and utilizing a unique wax carving technique.

Custom ring by Paul Coca Sr.

Noreen and Sasha work as sales and design consultants on the floor. They have extensive knowledge of gemstones, diamonds and designers, and can answer any questions regarding your jewelry needs.

Paul Jr. is a graduate of the Gemology Institute of America (GIA), which is home to the Gem Trade Laboratory, the most respected and recognized laboratory world-wide. GIA is a non-profit, educational institution founded in the 1940s and is recognized throughout the diamond industry for its unbiased integrity and strict, comprehensive grading standards. Paul handles all appraisals and diamond brokerage with these same standards. You can see more examples of Paul Sr. Coca’s original custom designs on our Firefall Jewelers Valley Springs page.

Custom ring by Paul Coca Sr.