Calaveras Tourism Continues to Grow

This week, Dean Runyan published its tourism numbers compiled for Visit California, and we showed a healthy pattern of continued growth for our tourism economy in Calaveras County.

Calaveras Tourism is an economic heavy hitter. Preliminary data for 2018 shows an increase of 5% from $195.5 million to $205.3 million in overall tourism spending in Calaveras County.

Calaveras County travel spending in millions

Visitors spent most on restaurants for a total of $69.3 million, showing a 3.2% increase over 2017. Lodging, the second largest commodity spend at $46.4 million increased 3% over the previous year.

Calaveras travel spending by commodity

Tourism supported 2,750 jobs in Calaveras County in 2018, showing a steady increase since 2010.  Calaveras County tourism generated $14.6 million in state and local taxes in 2018 and our local tourism industry earned $92.9 million, a 54.% increase over 2017.

Calaveras tourism - job growth

This is all good news for the Calaveras tourism industry, which has been a significant contributor to our local economy for more than 100 years. You can see the full report, plus all of the metrics we measure here at the Calaveras Visitors Bureau for our monthly marketing highlights reports by clicking on the “April” link under 2018 CVB Marketing Results.

Here, you’ll see stats for our social media engagement, results of our email campaigns and advertising, our walk-in national and international visitor origins, our engagement with the industry, media mentions, and much more, including our web visits, which are up 51% over this month last year, clocking in at over 27,000 unique visitors. We hope you’ll take a look at these reports to get more of an idea of the full scope of the destination marketing services we provide.

Calaveras Tourism: ROI Study

You can also get full details on an ROI study just completed on the Calaveras Visitors Bureau’s marketing programs, showing $56 in visitor spending for every $1 invested in marketing: Calaveras Visitors Bureau ROI Study.

Calaveras Tourism: Visit California Provides Data

You can find out more about the financial impact of California’s tourism industry from the Visit California industry site: industry.visitcalifornia.com.

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