Calaveras Tourism Continues to Grow

This month, Dean Runyan published its tourism numbers compiled for Visit California, and we showed a healthy pattern of continued growth for our tourism economy in Calaveras County.

Calaveras Tourism is an economic heavy hitter. Preliminary data for 2017 shows an increase of 3% from $188.5 million to $193 million in overall tourism spending in Calaveras County.

Calaveras tourism spending

Visitors spent most on food service and food stores combined for a total of $69.3 million (up from $68.5 million in 2016) followed by lodging at $45.2 million (up from $43.8 million in 2016). Gas and local transportation saw a 2% increase over 2016.

Industry earnings by travel spending in Calaveras showed increases across the board, ranging from 6.5% in retail spending to a 12.5% increase in gas and transportation earnings.

Calaveras tourism - spending by commodity

Tourism supported 2,660 jobs in Calaveras County in 2017, showing a steady increase since 2010 of 6.3% year over year.  Calaveras County tourism generated $13.4 million in state and local taxes in 2017 and our local tourism industry earned $88.4 million, a 9.7% increase over 2016.

Calaveras tourism - job growth

This is all good news for the Calaveras tourism industry, which has been a significant contributor to our local economy for more than 100 years. You can see the full report, plus all of the metrics we measure here at the Calaveras Visitors Bureau for our monthly marketing highlights reports by clicking on the “April” link under 2018 CVB Marketing Results.

Here, you’ll see stats for our social media engagement, results of our email campaigns and advertising, our walk-in national and international visitor origins, our engagement with the industry, media mentions, and much more, including our web visits, which are up 51% over this month last year, clocking in at over 27,000 unique visitors. We hope you’ll take a look at these reports to get more of an idea of the full scope of the destination marketing services we provide.

Calaveras Tourism: Visit California Provides Data

Graph: Calaveras Travel Spending History

The graph above, generated by Visit California, shows the history of travel spending in Calaveras County from 2010 to 2017. You can find out more about the financial impact of Calaveras County’s tourism industry from the Visit California industry site:

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