Free Business Seminars for Calaveras

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Main Street Marketing with Lani Lott

Main Street Marketing Seminars
First up is the Calaveras Marketing Tour, presented by Lani Lott – someone the CVB is very familiar with, having worked with her within the Gold Country Visitors Association when she represented Nevada County. Lani’s focus is on “Main Street” marketing, leading a 2-hour discussion on encouraging visitors to stop, park and spend their valuable disposable dollars locally, organized into these topics:

  • Creating your social media brand in supporting a visitor’s “must stop here” decision prior to their arrival to your community and business
  • Capturing a visitor’s attention from the street, to your storefront, to checkout
  • Turning visitors into life-long customers
  • Experiential shopping as the “new normal”

Don’t miss your opportunity to learn from Lani’s expertise. Register for one of the classes listed below, or for more information, call the Calaveras County Chamber of Commerce at 209-754-5400.


Thursday, March 8, 2018

  • 8:30 am – 10:30 am Murphys Historic Hotel, Murphys
  • 1:30 pm – 3:30 pm Saddle Creek Resort, Copperopolis
  • 5:30 pm – 7:30 pm Bank of Stockton, Angels Camp

Friday, March 9, 2018

  • 9:00 am – 11:30 am Calaveras Business Resource Center, San Andreas
  • 1:00 pm – 3:00 pm Hotel Léger, Mokelumne Hill

Restaurateur Management Training with Tom Bruce

Restaurateur Management Training

Tom Bruce, President of Central Coast Food & Beverage will be in Calaveras County on April 16 and 23, 2018 to give four, 3-hour presentations for our restaurant businesses in Calaveras County covering the following topics:

  • Customer service strategies
  • Cost controls & strategic operations
  • Sales growth & improving profitability

Be sure to take advantage of this fantastic opportunity to learn from Tom’s more than 30 years of experience in the hospitality industry and his expert knowledge as a qualified instructor. This class is available free to Calaveras restaurants, or $99 to non-residents. You can register online for any of the classes listed below by following this link or you can call the Valley Sierra Small Business Development Center for more information at 209-422-6416.


Monday, April 16, 2018 – 7 Main Street, San Andreas

  • 8:30 am – 11:30 am Calaveras Business Resource Center, San Andreas
  • 1:00 pm – 4:00 pm Calaveras Business Resource Center, San Andreas

Monday, April 23, 2018 – 300 S. Main Street, Angels Camp

  • 8:30 am – 11:30 am Destination Angels Camp Development Corporation
  • 1:00 pm – 4:00 pm Destination Angels Camp Development Corporation

These classes were developed, arranged and sponsored by Accelerating Business in Calaveras – a group of business assistance organizations and non-profits  dedicated to supporting and encouraging economic development in Calaveras County. We’re here to help your business! Find out more in our article: Small Business Assistance in Calaveras County.