Highway 49 Gold Rush Rally

Visit California has launched a new road trips FAM (familiarization tour) initiative, with a focus on uniquely California experiences and itineraries – one of which includes our Gold Country region. This road trip, called the Gold Rush Rally, shines a spotlight on Highway 49 for global media and digital influencers from California’s top international markets.

Gold Country, CA map

Gold Country, CA map

There will be multiple small groups around Calaveras County on May 6th, 9th and 10th, 2019, experiencing fun activities in Mokelumne Hill, Angels Camp (including the scavenger hunt), Murphys, Copperopolis, Arnold and Dorrington. We’ve included entertaining and engaging experiences featuring some of Calaveras County’s top attractions, as well as some lesser known hidden gems, all hosted by local experts. If you see these VIPs out and about, be sure to say: “Welcome to Calaveras!”

If you or your business is included in the Calaveras itineraries, please help keep the groups on time by ending your activity by the designated time at the latest. These itineraries are packed full of experiences, across multiple counties, and we want the process to work as smoothly as possible.

The full fam tour includes highlights of each gold country county from Sierra in the north to Madera in the south and Sacramento in the west. Itineraries are geared to multiple themes including outdoor adventure, culinary and culture, history and culture and relaxed outdoor.

We’ll be sharing the content generated by these media professionals in the months ahead. So be on the lookout not only on our social media @GoCalaveras but also @VisitCalifornia to see what’s getting coverage, and feel free to share!

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