January 30, 2015: Editorial Calendar for 2015


As you probably know, the CVB board attends a “retreat” (which is really just a day long meeting)  every year to discuss marketing strategies and new ideas. This year, we put the focus on our top travel themes as part of our “Fall in Love with Calaveras” promotion. Think “Fall in love with  Calaveras Food & Wine” and “Fall in Love with Calaveras History” etc . Also, since our Valentine’s Adventure Getaway Sweepstakes was so successful, we’ve decided to put together at least two more sweepstakes for this year, a VIP Frog Jump getaway and a Wedding sweepstakes.

Here are the themes we are promoting for 2015:

  • Food & wine
  • History
  • Birding and wildlife
  • Dog friendly
  • Kid, family friendly
  • Music & art
  • Nature tourism: star gazing, fall colors, wildflowers
  • Agritourism
  • Freebies/budget travel
  • Pampering
  • Antiquing & thrift stores
  • Geology, rocks, rock hounds
  • Car clubs & car shows
  • White knuckle adventure
  • Bachelor, bachelorette, wedding
  • Paranormal – hauntings, legends, etc.

We’ve arranged these themes by month to tie in to either events or seasons. This comprises the editorial focus for our marketing calendar for 2015:

JANUARY: Pampering, White knuckle adventure (included in Valentine’s Adventure Getwaway Sweepstakes),
Events preview: Mark Twain 88 Days, Presidents Wine Weekend (history, food & wine, music & art)

FEBRUARY: White knuckle adventure planner (Airplane rides, spring skiing, rafting, mtn biking, table mtn, zipping, caving)
Events preview: Ironstone Spring Obsession, Murphys Irish Day (daffodils & art, live music, performing arts)

MARCH: Stargazing, Wildflowers (nature tourism) + Birthday freebies & budget travel
Events preview: Lyrids meteor shower (stargazing) Earth Day (nature tourism), Mr. Frog’s Wild Ride

APRIL: Birding + Antiquing & thrift stores shopping + Frog Jump Getaway Sweepstakes
Events preview: Calaveras County Fair & Jumping Frog Jubilee

MAY: Food & wine & agritourism + Car shows & driving tour itineraries
Events preview: Farmer’s markets, First Fridays, Behind the Bottle events, Summer food events & tours

JUNE: Music in Calaveras + Top kids activities, Summer vacationing in Gold Country
Events preview: Summer concert series, Music in the Parks, July 4th

JULY: Pet friendly travel + performing arts  + swim holes & soak spots (nature tourism)
Events preview: Theatre Under the Stars, Bear Valley Music Festival, Logging Jamboree

AUGUST: Local arts & crafts – where to buy + wedding sweepstakes
Events preview: Artists studio tour, Concours d’Elegance

SEPTEMBER: History, Paranormal (hauntings)  + Fall color
Events preview: Dia de los Muertos, Gold Rush Day, Museum events, Halloween, Grape Stomp, Lumberjack Day

OCTOBER: Geology – why gold is here + geology related businesses + Giving thanks
Events preview: Thanksgiving, Wine Barrel Open, Teddy Bear Tea

NOVEMBER: Holiday shopping guide – unique to Calaveras and “best of” items + Small town Christmas
Events preview: Open houses, parades, tree lightings

DECEMBER: New Year’s Resolutions + Special deals & spotlight on eateries for January Restaurant Month (if we can get participation from our restaurants)
Events preview: Ovations concert series, Ironstone cooking classes, Motherlode bridal fair

Email us if there are aspects of your business we might not know about that fall into any of the themes, so we can include you.

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