As a CVB member, you know that we are here to help you promote your business and we always welcome your news, updates and press releases that we can share through our website and to our travel partners. But did you know that the California Travel and Tourism Commission makes it super easy for you to submit your content directly to them? The Commission, known by its brand name Visit California, is the mothership of all the state’s visitors bureaus, and has an influential global reach with offices in many countries and a staff of people constantly on the lookout for story ideas to pitch to travel writers, travel agencies and television producers.
The Visit California website has a portal for its travel industry partners (that’s you) which you can find at www.industry.visitcalifornia.com
Once inside, find the drop down menu item Grow Your Business, then choose Submit Content.
Here you’ll be asked to create your own username (your email) and password, and will then be taken to a page that asks you to Submit Content.
(Tip: Before you start this process, have your edited press release or itinerary idea ready to go in a separate window so you can just copy and paste the content. They also prefer a nice high resolution photo to go along with it if you have one).
Next, choose from the list of Content Type – is it an itinerary, a special event you’re promoting, an editorial idea? (Tip: If it’s time sensitive, like an event, submit at least a month in advance.)
Once that’s done, you will fill out all the details pertinent to your submission, including pricing and contact info, then you upload your text – a paragraph is fine – and a photo.
Check it all over on the next page, then submit. You’re done. The next time you log into the Submit Content section, you’ll see a list of the submissions you’ve made, as well as whether they were published, are pending review or perhaps they still need information to be complete.
You never know what will catch people’s attention – the CVB recently submitted an event idea for the Calaveras Air Fair in April that was published and distributed throughout Visit California’s network.
Be sure to browse the rest of the Visit California Industry site to see how to take advantage of their other cross promotional opportunities, and get ideas for how to pitch stories and itineraries.