The Calaveras Visitors Bureau (CVB) is a non-profit association responsible for marketing Calaveras County as a destination for individual and group travelers and for enhancing their experience. Our mission is “to serve our members and community by supporting sustainable economic growth through the promotion of tourism in Calaveras County.”
We operate a visitor center in downtown Angels Camp located at 1192 South Main Street and are open 7 days a week, year round: Monday – Saturday 9 am to 5 pm, Sunday 11 am – 4 pm. You can contact us by calling 209-736-0049 or 1-800-225-3764 or emailing [email protected].
We are funded by the County of Calaveras and the City of Angels Camp through the Transient Occupancy Tax (TOT), and by annual membership dues. Our Board of Directors consists of 9 members from a variety of business sectors including: recreation, lodging, the wine industry and health care. We meet monthly for regular board meetings, and have additional committee meetings. We are audited bi-annually by an independent company.
Our marketing includes the publication of our annual Activities Guide which has a print run of 85,000, co-op marketing with state and local tourism partners, print ads in leading travel publications, public relations, the State Fair booth, trade shows, online blogging and advertising and website development, updates and promotion. In addition, we participate in educational conferences to keep up with best practices in destination marketing and new technology. Those best practices are brought back to our local community when we put on free or low cost educational seminars for our member businesses to learn about the latest in social media marketing and/or other important marketing strategies. We are proud partners of Visit California (the State tourism organization) the High Sierra Visitors Council and the Gold Country Visitors Association (our regional tourism organizations) and work closely with our neighboring counties to promote the region.
Over a million visitors come to Calaveras County annually and positively impact our local economy by staying at our hotels, eating in our restaurants, sampling our delicious local wines, enjoying our local recreation and attractions, shopping in our historic downtowns, attending our fun events and generally enjoying our beautiful environment.
Business owners, their employees, our community groups and residents alike benefit from these visits. Additionally, tourism supports approximately 2,400 jobs and contributes nearly $6 million in state and local taxes annually.
Year-round events, mountain and foothills recreation, culinary excellence, an award-winning up-and-coming wine region, picturesque historic downtowns and a thriving arts community make Calaveras County an especially appealing place to visit. In addition, we are constantly hearing about the friendliness of our local community. This is something we hear over and over again in the Visitor Center and we know it makes a huge difference to our visitors to be treated with the kind of consideration and friendliness that exceeds their expectations.
As a thank you to our visitors, and to show how much we appreciate their business, we offer a VIP (Visitor Incentive Program) in which local businesses offer a discount to visitors when they show their VIP card. Currently we have 17 lodging facilities, 15 wineries, 10 recreation, 6 restaurant and 11 retail businesses participating in the program. Visitors can pick up their VIP card and list of participating businesses from the Visitor Center and businesses interested in joining the program can call 209-736-0049.
Here at the Calaveras Visitors Bureau, we have an open door policy. Local residents and business owners are welcome any time to stop by and visit, share ideas with our Executive Director, find out more about the marketing we do and see our operation. We are always delighted to see our locals as well as our very important visitors!
Visitors and members alike can find out what’s hopping in Calaveras County by visiting our blog. Want to link your website to ours? Use the handy button we’ve provided. Wondering about all the frogs references in the area?
Our most famous event is the annual Calaveras County Fair and Jumping Frog Jubilee whose history begins with Mark Twain and his first successful story: The Celebrated Jumping Frog of Calaveras County. Due to our connection with this great story, we have adopted the frog as our unofficial trademark, which is evident in the many frog related icons to be found throughout the county including the Frog Hop of Fame in Angels Camp, and the beautiful Painted Frogs which are scattered throughout the county. Needless to say, we have a nice collection of frog merchandise available in the Visitor Center too.